Discover a comprehensive comparison of customer journey frameworks including Kotler’s 5As, AIDA, McKinsey’s CDJ, Moments of Truth, and RACE. Learn which model works best for B2B marketing in the digital age and why Kotler’s 5As stand out for fostering customer advocacy and engagement.

Discover five distinct B2B customer journey patterns—Door Knob, Goldfish, Trumpet, Funnel, and Bow Tie—and learn practical optimization strategies to boost conversions and build lasting customer advocacy.

Buyer personas and customer journeys are powerful tools that many B2B companies still overlook. Use real data to create clear personas and map every step of the customer’s experience, from first contact to a lasting relationship. This will help you to spot gaps in your sales process and uncover new opportunities.

APIs are more than technical tools—they’re strategic assets for business growth. They can drive revenue, increase brand reach, and enable innovation. APIs support efficient operations by streamlining internal and external data exchange.

AI adoption has surged, making it essential for companies to assess and improve their AI maturity to stay competitive. Understanding AI maturity levels helps identify weaknesses, prioritize actions, and track progress.